The Fun Path to Extraordinary Results | Letter to a Friend #12

Hey friend,
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I'm excited. I'm excited about the possibilities of life.
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I went door-to-door a couple days ago in the neighborhood near my college and asked people if I could talk to them to do some market research for a new business idea I'm exploring. This neighborhood is one of the richest in the country (average income of $633,310 according to this website), so almost everyone you talk to is very successful financially.
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They were thrilled that I was going door-to-door. They gave me their emails, phone numbers, offered to help in any way that they could, and even offered to help me find a job! (He was a recruiter for tech companies.)
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Multiple people emphasized how impressed they were that I showed up on their door, and I think that this was a key reason why many were so keen to help. By doing something that nobody else does, they were likely more willing to help because I made myself stand out.
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If I wanted a job, sure, maybe I could go to my school's career center and join all the other applicants in the standard applicant process. Or I could show up on the CEO's doorstep (maybe slightly unrealistic but you get the point).
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​If you want average results, do what the average person would do. If you want extraordinary results, do what the average person wouldn't do. ​
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This letter is not to pat myself on the back (okay maybe a little bit), but to encourage you to do what the average person wouldn't do. Whether that's door-to-door sales or something else entirely, just ask yourself before starting: How can I do this differently? ​
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Standing out just a little bit goes a long way, and, to me at least, it is a much more exciting way to go about things.
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I wish you luck on your atypical adventures. :)
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Much love,
Ryan

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